Logos, color, type.
Use this for press articles, partner integrations, and anywhere else the Kelir brand shows up. The wordmark uses Clash Display 600. The icon is a rotated Tamil ே glyph. Email press@kelir.io for original SVG files.
Horizontal lockup.
On dark: Teal icon + warm-white wordmark. On light: Midnight icon + Midnight wordmark. Never pure black or pure white.
The Tamil ே, rotated 90°.
The icon is the Tamil character ே (Unicode U+0BC7) rotated 90° clockwise. It reads as a phone handset. The same character appears at the end of the word Kelir.
Left + middle: rotated icon (used as the brand mark). Right: the literal Tamil glyph (used as a section divider motif).
Six tokens.
Primary background (dark mode default)
Card / surface on dark
Accent — full saturation, never tinted
Light-mode background
Body text on dark — never pure #FFFFFF
Muted text, captions, labels
Clash Display + Satoshi.
Used only for the wordmark. Letter-spacing 0.05em. Available from Fontshare.
How we write.
- Direct, not blunt. Confident, not arrogant. Clear, not simple. Warm, not casual. Precise, not verbose.
- Always "business number", never just "phone number".
- Always "Kelir Solo" / "Kelir Team" — never just "Solo" / "Team" in customer copy.
- Never "easy" or "simple" — those words don't describe the work.
- No marketing fluff: "best-in-class", "world-leading", "powerful", "robust", "seamless" are banned.
- If a sentence still works without an adjective, kill the adjective.